Neelam Keswani has lived in Dubai all her life, and is currently the founder of Glammazle.com. She has previously worked with Cobone, the Entertainer, and alshop.com, as a director and sales manager. Her interests include make-up, boxing and cycling with her fiancee on an evening out. Neelam can be described as a hardworking professional who shows dedication, creativity and commitment to any company that she is working in.
Interview with Neelam Keswani
If you had to stay on a desert island for a week and had all necessities, what 3 things (or people) would you take to accompany you?
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The first thing I would take is Gerard Butler. Do I have to take 3 things? If I had Gerard Butler, I don't think I would need anything or anybody else.
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2. Did you always want to be an entrepreneur? What was your journey like?
Yes, I always knew I would start my own business one day. I initially worked with Entertainer and I then did a few years working as the sales manager in Cobone. But I knew entrepreneurship would always be at the end of the path. The fact that I worked with these companies made it easier to start my own company. The reason I founded an online makeup company was because I had already worked with and had experience with online organisations, and I loveeeee make-up. I just decided to put the two things together! Honestly, it was a smooth and enjoyable process because I turned my passion into work.
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3. What piece of advice would you give to aspiring entrepreneurs?
Take the plunge. Until you don't, you won't if you will swim or drown. Always take the plunge.
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4. Entrepreneurship is risky; what is the biggest obstacle you've faced so far?
Surprisingly, it's the stock; we always sell out super quickly! It's because glamazzle.com is a small retailer and so we don't receive a lot of stock in the first place. Look around the room; all these packed boxes haven't even been put up on our website and they're already sold out! Apart from this, we haven't faced many major challenges... I'm very thankful because I believe that Dubai is the only country where women support women. That is why I was able to start my own company as a female living in Dubai.
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5. Why is glamazzle.com different to all other online retailers?
We are different because our company is based on customer happiness; we are a customer-centric business. All products are delivered quickly, they are affordable and we offer the latest products. To us, every customer is important. I always tell people 'We have zero customers, but have 50,000 friends'. When you have this type of outlook and relationship with our customers, the business will be a lot more successful.